You don’t start a business. You get pregnant, you harbor it, you carry it around as it feeds on you, you see the inevitability of it, try to convince your partner of it, prepare yourself and the spare room for its arrival. You run the numbers and plan for new expenses, new schedules, new friends. — A business evolves, it takes shape, it shapes you as much as you shape it. It has it’s own life, its own hopes, desires, and sometimes very different ideas than the founder originally planned.